He has slashed his price by half after retiring. Now his rates are in line with Amitabh Bachchan or Ayushmann Khurrana. In 2012 he had 22 endorsements, now he has 40!
The Board of Control for Cricket in India (BCCI) has pegged the base price for the combined IPL media rights at Rs 32,890 crore, nearly double the Rs 16,347 that Star Disney paid five years ago. Experts say that at these levels, there does not seem to be any profit-and-loss logic at play. It is more about what premium broadcasting companies are ready to spend for market share dominance. They point out that due to competition, they expect the final price to hit Rs 40,000-50,000 crore.
Five-time champions Mumbai Indians' class and pedigree will once again be tested when they take on an unpredictable Punjab Kings.
Akshay Kumar seems to be the closest to inheriting the brand appeal and position enjoyed by Amitabh Bachchan. We tell you why.
They are languishing at the bottom and placed eighth in the points table after the first half of IPL 2023.
Finding enough shows to air, creating content that gets people to pay and watch and wooing advertisers back into the fold are going to be the biggest challenges the M&E industry faces.
Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe.
2015 was characterised by some interesting events and trends.
Smart positioning, continued communication and a global design language have played a big role, say experts
A Delhi court on Friday extended till July 24 the judicial custody of nine accused, including former Railway Minister Pawan Kumar Bansal's nephew Vijay Singla, who have been arrested in connection with the Rs 10 crore railway bribery case.
A Delhi court on Friday dismissed the bail plea of former Railway Minister P K Bansal's nephew Vijay Singla, suspended Railway Board Member Mahesh Kumar and five others in the Rs 10 crore cash-for-post railway bribery case.
For 2020, 13 brands are said to be on board already and advertising rates have been fixed at a premium of 10-15 per cent over 2019.
In business too, losing finalists really get nowhere, get nothing. It is purely 'winner takes all', observes Sandeep Goyal, managing director, Rediffusion.
Five-time champions Mumbai Indians will be desperate for victory by a big margin when they take on wooden spooners Sunrisers Hyderabad in Mumbai on Sunday, in what could also be their last outing in IPL 2023.
A vast majority of employees do just the bare minimum that ensures they escape censure or reprimand, such that they are seen to be doing their bit, without coming in the cross-hairs of the HR team for under-performance, observes Sandeep Goyal, managing director, Rediffusion.
Captain Rohit Sharma's form with the bat and bowling in the death overs will be a huge concern for hosts Mumbai Indians when they take on Royal Challengers Bangalore on Tuesday.
Chennai Super Kings will be wary of Mumbai Indians, which has a superior record in Chennai and has gathered some momentum by winning their last two matches.
After their emphatic victory against LSG, Mumbai Indians would be fancying their chances against defending champions Gujarat Titans in Friday's Qualifier 2 match.
Rohit Sharma will be looking to get his act together as batter and skipper when his star-studded Mumbai Indians take on an astute Mahendra Singh Dhoni's Chennai Super Kings in what could be safely billed as a Saturday night IPL blockbuster.
With MI's batting finally clicking, LSG bowlers have task cut out
Intercepted call records have shown that the accused in the Rs.10 crore cash-for-post railway bribery scam had hatched a conspiracy and held several meetings to fulfil their objective, the Central bureau of Investigation said.
Former champions Mumbai Indians will have their task cut out when they host Gujarat Titans, who remain unbeaten on the road.
Former Railway Minister Pawan Kumar Bansal was on Tuesday given a clean chit by the CBI in the Rs 10 crore cash-for-post Railway bribery scandal in which the agency filed charge sheet against his nephew Vijay Singla and suspended Board Member Mahesh Kumar along with eight others for graft and other charges.
Without the captaincy, can the cricketer keep his place at the endorsement table?
Trust today means more than the belief that a brands' products will work as advertised; consumers want to believe that the company truly cares for its customers.
The Election Commission has done its homework pretty well on political hashtags, observes ad guru Sandeep Goyal.
'It says, we are not just an overseas player -- we are Kia India and here for good'
Whistle-blowers allege the brothers violated court orders by selling assets like art and real estate worth crores bought by funds from their companies.
Are "dubious" new categories and "shady" new brands, financed and funded by avaricious investors trying to change the contours of the Indian marketplace forever, asks Sandeep Goyal?
'The attention economy is making it economically valuable for us to spread our attention thin', observes ad guru Sandeep Goyal.
For Dosanjh to stand by his faith, retain the turban and beard, and yet not trivialise himself in the roles he has essayed, is really his biggest achievement, observes Sandeep Goyal.
Will retirement bedim the sparkle of Captain Cool, asks ad guru Sandeep Goyal?
It is a very different victory of Maradona that fascinates me even more, notes ad guru Sandeep Goyal.
'On the face of it, it is a WYSIWYG -- What You See Is What You Get -- reality series, but actually it is a show that perpetuates societal biases, stokes typecasts and stays sadly superficial,' notes ad guru Sandeep Goyal.
They have everything they wanted as a teenager - only they seem to have got it all 50 years later, says ad guru Sandeep Goyal.
The Duff & Phelps report shows that Virat Kohli has increased his brand value by 40 per cent to $237.5 million in 2019 and taken a huge lead with his closest rival, Akshay Kumar, ranked second.
Views differ on the subject of celebrity endorsement.
TikTok is up against not just government sanction but also a set of feisty home-grown brands that have raised the 'vocal for local' banner to stake claim to the platform's vast small-town reach, point out T E Narasimhan and Sai Ishwar.
Microsoft top boss Satya Nadella feels the increase in productivity has come at the price of burning the 'social capital' built up by companies over very many years, observes ad guru Sandeep Goyal.
'The advertising business, methinks, needs to tone down a bit. Take control of itself, and its emotions,' advises adguru Sandeep Goyal.
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